Dish TV Wikipedia, the free encyclopedia
Dish TV (stylised as dishtv) is India’s largest Direct to Home (DTH) television operator using MPEG 4 DVB S2 and MPEG 2 digital compression technology. It is a division of Zee Entertainment Enterprises. It was ranked # 437 and # 5 on the list of media companies in Fortune India 500 roster of India’s largest corporations in 2011.[3] Dish TV was also voted India’s most trusted DTH brand according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory.[4][5] As of 30 September 2015, Dish TV has about 13.7 million active customers.[6]
Contents
History
Dish TV was the first DTH service in India, launching services on 2 October 2003. The company decided not to compete against entrenched cable operators in metros and urban areas, and instead focused on providing services to rural areas and regions not serviced by cable television. Jawahar Goel, who led the launch, recalled 10 years later, “We hardly had four transponders and could offer only 48 channels, compared to analog cable that was giving 60 and was much cheaper. And, STAR refused to give its channels. So, we decided to go slow and concentrate in cable-dry and cable-frustrated markets, rather than cable-rich markets and build the market step by step.” Dish TV acquired 350,000 subscribers within 2 years of the launch.[7]
Following bitter legal proceedings between STAR and Zee, in 2007, the two companies called a truce and began offering their channels on each others services. This decision and Dish TV’s acquisition of more transponders enabled them to offer 150 channels on their service, more than any other DTH service in India at the time.[7]
Although Dish TV does not officially offer services in Bhutan, some cable providers in the country have installed Dish TV in subscribers’ homes. The total number of Dish TV subscribers in Bhutan is unknown.[8]
Dish TV Sri Lanka
Dish TV expanded its services in the
Indian subcontinent, by launching
to provide DTH services in Sri Lanka. The company commenced its operations in the region from the 27 March 2015.[9] Dish TV Sri Lanka competes with the island’s main satellite TV provider, Dialog TV, which has over 700,000 customers in Sri Lanka.
Zing Digital
Zing Digital is a subsidiary of Dish TV India launched in January 2015 to provide access to South India’s regional channel packs at an affordable cost. The service currently operates in Kerala, Tamil Nadu, Andhra Pradesh, Maharashtra, Telangana, West Bengal and Odisha state of India.It is the India’s first stb which has packs with selected channels and cost.